You’ll find articles here to help you develop better content and improve your communications.
Coffee and cake obligatory. Comments appreciated.
Content may be King but our own content can often feel like the poor relation when we’re focusing on client work. While this is perfectly natural, it can also make us feel guilty knowing we’re not giving our own business the attention it deserves. Read on for some easy ways to take back control of your content.
Read MoreWhen you’ve put your heart and soul into writing a blog, the last thing you want is for it to languish unloved and unread on your website. Not only is this super frustrating, it’s also a missed opportunity. If no one is finding your blogs, let alone reading them, now is the time to rethink your approach.
Read MoreWhen you’ve spent coffee-fuelled days and sleepless nights creating, developing and launching your business, you want the world to know all about the amazing products or services you provide. Having a structured communication plan will enable you to get your messages out to the right people at the right time so your hard work doesn’t go unnoticed.
Read MoreHurrah—it’s finished! You’ve dotted the last i and crossed the final t. Your work is now done. But wait … finishing your blog is only the start. If you want to reel the readers in, you’ve got to have a process to make it happen. Follow these 10 easy steps to get the most out of your blog.
Read MoreWhen you’ve finished your blog or newsletter, proofreading is probably the last thing you want to do. But it is the last thing you should do if you want to make sure you’re copy is as good as it deserves to be. My five top tips will have you proofreading like a pro in no time.
Read MoreEveryone in our house has been really excited for the past couple of weeks as we’ve been preparing to bring a new puppy home. Henry, who is black Labrador, finally arrived at the end of September and the fun began! So what have I learnt about good communications from the latest addition to our family?
Read MoreOh dear. What happened to the apostrophe? Emma Watson’s tattoo supporting the Time’s Up movement hit the headlines for all the wrong reasons when she forgot to add an apostrophe—between the ‘e’ and the ‘s’ if you’re not already aware. This basic error, from a very well-educated woman, left many shaking their heads in astonishment.
Read MoreCreating a brand is possibly one of the most enjoyable parts of setting up a business. Focusing in on what your business does, who it serves and what it stands for is a really fun, but important, exercise helping you to clarify the details of your business and its purpose. Bringing this work together in a visual representation—your brand—is an exciting moment for any new business owner.
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